Building a Personal Brand with Donna Latson Gittens

Juliette is joined by Donna Latson Gittens, Founder and CEO of MORE Advertising. Her company has designed more than 300 campaigns to influence attitudes and change behaviors on topics such as smoking, substance abuse, HIV prevention and diversity in the workplace. Gittens launched the company following a ground-breaking, 20-year career as a corporate executive at WCVB-TV (Boston’s ABC affiliate).

Donna talks about how branding has been helpful for her in her career. She also shares her journey on how she became successful in her career. Tune in to this episode and hear more tips and actionable things that you can do to enhance your career.

Highlights

05:13 – You have to make sure that you can multitask in your career that doesn’t just focus on one thing. Make sure that you`re open to new opportunities when they present themselves.

06:36 – What do you stand for? What`s your personal narrative and how do you present it to people? I`d like to think that my brand is open, straight forward, exploratory. It’s the essence of who I am.

11:20 – Number one is to know who you are. If you stand for everything, you`ll fall for anything. You have to know who you are and what you love to do.

17:50 – Be nice. I know that sounds simple but it’s really important. You can`t be mean to people. You can`t gossip and be dishonest with people. 

18:24 – Never take no from a person who can’t say yes.

Connect with Juliette

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Connect with Donna

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Website

This episode is sponsored by DRB Facility Services. DRB provides a full range of facilities services for both corporate and government clients. To learn more about DRB Facility Services, visit www.drbfacilityservices.com.

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