With changing demographics, new entrants to the healthcare marketplace, and increased competition, Blue Cross Blue Shield (BCBSMA) sought a strategic, culturally competent approach to engaging its members. The company also sought to attract new entrants to the healthcare marketplace.
Through the creation of the Multicultural Ambassadors program, BCBSMA developed a program that leveraged its employees’ skill sets and supplemented it with a training curriculum. Simultaneously, the company worked with external strategic partners to develop and implement market-leading initiatives and programs.
Results: Participant engagement and satisfaction scores of 93%
- Over 90%+ sustained participant engagement over five years
- Greater than 90%+ participant satisfaction
- National best-practice designation from Diversity Inc.