Major health insurers increased participant engagement and received satisfaction scores of 93%.
With changing demographics, new entrants to the healthcare marketplace, and increased competition, Blue Cross Blue Shield (BCBSMA) sought a strategic, culturally competent approach to engaging its members. The company also sought to attract new entrants to the healthcare marketplace. Through the creation of the Multicultural Ambassadors program, BCBSMA developed a program that leveraged its employees’ … Read more