Conquering the Fear of Networking

Multicultural Consumers Gaining Economic Clout, Growing Influence

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(Article content as published online in the Boston Business Journal May 16, 2016)

Marketers are not the only ones paying attention to the changing demographics. Anyone remotely following the 2016 presidential media coverage is learning about our country’s demographics. Regardless of one’s political leaning, it is clear that demography is having a major impact on the current presidential election cycle. According to the Pew Research Center, the 2016 electorate will be the most diverse in U.S. history in terms of race and ethnicity. In fact, nearly one-third of eligible voters on election day (31 percent) will be Hispanic, Black, Asian or another racial or ethnic minority. This growth in the minority population is the continuation of a trend that demographers have predicted and is now coming to fruition.

This trend has major implications for businesses. Collectively, minorities are the fastest growing segments of the U.S. population. According to 2015 U.S. Census population estimates, there are 118 million minorities or 37 percent of the total population. In Boston, minorities are 53 percent of the population.

BUYING POWER

As the numeric size of minorities grows, so does the group’s buying power. The Selig Center for Economic Growth at the University of Georgia reports that the buying power of minorities as of 2015 was $3.3 trillion, a 409 percent increase since 1990. This growth rate is more than double that of the white population’s. While numerous social challenges remain, minorities are gaining economic clout and growing influence.

Furthermore,

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Thank You, Boston

Thanks to the 140 people who attended my reception and book launch for The Guide to Strategic Networking. I’ve included a brief video with a few highlights of the event below.  To inquire about speaking engagements and bulk sales, email info@inspirationzoneLLC.com

Networking Reception & Book Launch

You are invited to Juliette Mayers’ book launch event for The Guide Guide to Strategic Networking on Tuesday, April 12th from 5:30-7:30. This will be an exciting evening that includes a Boston reception hosted by Bob Rivers, President of Eastern Bank and a “live author interview” conducted by Latoyia Edwards, Emmy Award-winning anchor for NECN. Click here for … Read more

Say “NO” to New Years Resolutions

Where did 2015 go? OMG!  Time to close out the year, shop for the holidays and make 2016 New Year resolutions.  Why do we do this to ourselves?  Where did the word resolution originate anyway?  According to Dictionary.com and online etymology dictionary, it all started in 14c., “a breaking into parts,” from Old French resolution (14c.) or directly from Latin resolutionem “process of reducing things into simpler forms, “from past participle stem of resolvere “loosen.”  Sense of “a solving” …first recorded 1540s, as is that of “power of holding firmly.” (cf. resolute).   Okay, that’s enough of the history for me. According to Wikipedia, the tradition of making promises has religious origins and essentially, the concept is to reflect upon self improvement annually. The origins and intent of resolutions are positive and often result in personal goals.

Top ten 2015 New Years Resolutions:

  1. Stay fit and healthy (37%)
  2. Lose weight (32%)
  3. Enjoy life to the fullest (28%)
  4. Spend less, save more (25%)
  5. Spend more time with family and friends(19%)
  6. Get organized (18%)
  7. Will not make any resolutions (16%)
  8. Learn something new/new hobby (14%)
  9. Travel more (14%)
  10. Read more (12%)

Source: Nielson

Only 8% Achieve Success

I was intrigued by this list, not because there were any surprises, but I found it interesting that the “top ten” were variations on the same annual themes.  While 45% of Americans make New Year’s resolutions, according to a University of Scranton study, only 8% of people achieve their New Year’s resolutions.  Really? We need to scrap the resolutions and set attainable goals.

Preparing for 2016 Success!

Instead of New Year’s resolutions, set specific, measureable goals and enlist an accountability partner.

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